The Guertin Group - world class training and consulting services
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why Sales Training


When we developed our training system, I knew that these were our challenges, and made sure they became a part of it. Today, when we work with you or your company, we make painstaking efforts to guarantee not just a return on your investment, but lasting, long-term success.

My associates and I have created Raving Fans across the U.S., Canada, Asia and Europe.

We know that CHANGING TOXIC HABITS and INSTILLING NEW SKILLS AND A FRESH MINDSET is what sales training and consulting is all about!

Call or email me with any questions!
We're easy to reach, and easy to work with!

Here are just a few of our most popular and effective sales training topic modules:

Managing the Madness
Could your team profit from stronger organization skills? Do paperwork and last-minute emergencies take away too much selling time? There IS a cure. This topic helps design strategies for prioritization, dealing with daily obstacles and getting the job done & without going crazy!
Professional Prospecting
Long-term success in sales is the direct result of having a multi-tiered system of lead generation. In Professional Prospecting, we'll work to create a custom, industry-specific strategy, including networking, head-on referrals and online to create a continuous flow of qualified prospects.
How to Think Like Your Customer
One of today's greatest challenges is the need to CONNECT with customers and prospects on the same level at which they thick and act. In this session we'll cover specific strategies for gaining an understanding of a customer's market and learn to understand individual fears, needs and goals. As a result, we can be more firmly positioned as consultants to our customers and better develop stronger partnerships.
Creating Customer Intimacy
Here's a topic that gets a lot of lip service today, yet few are able to get the pulse of exactly what 'customer intimacy really is! We'll cover the secrets of making 'stronger' connections with customers, including the right questions to ask, finding their Total Service Quotient and more.
Group Dynamics and Decision-Makers
Whether it's municipalities of commercial boards, the greatest challenge is pleasing everyone (or as many as possible) in the group. In this session, we'll cover group dynamics and powerful methods of uncovering needs, fears and goals and how to use a structured approach to make sure they're being addressed. Topics will include the DISC© Personality Analysis, how to 'work the room' and build trust and rapport across different styles and agendas.
Making Stronger Presentations
Whether it's to one person or a group, presentations and proposals that are compelling and speak to their wants, needs and fears win their approval more often. We'll combine the team's expertise with additional strategies (in preparation, practice, participation and partnership) that create greater impact.
Closing the Sale
Obviously, old-fashioned, arm-twisting is useless. Today, a professional who can lead the process is always 'closing,' and tends to bring more projects to a successful start. We'll share success stories, then mind-map what happens to make them successful.
Managing Time Balance
We've all heard about time management and new business development, but this module will get specific with real-life time-usage issues. Our goal is to overcome one of today's greatest roadblocks....provide extreme service on existing projects, follow-through after projects, AND develop new business.
Networking! The Breakfasts of Champions
There are a lot of different definitions and perceptions of networking, and none of them are wrong. Some are just far more effective. This workshop will include new ideas and proven strategies for maximizing that time invested.


  • Quest Technologies
  • Wick Building Systems
  • J. F. Ahern Company
  • Great Lakes Packaging
  • MSI General Corporation
  • Radio Advertising Bureau
  • Michigan Press Association
  • Miniature Precision Components
  • Wetzel Brothers Printing Corp
  • National Association of Broadcasters
  • Technology Consulting Corporation
  • Iowa Manufactured Housing Association
  • Texas Manufactured Housing Association
  • Florida Manufactured Housing Association
  • New York Manufactured Housing Association
  • Colorado Manufactured Housing Association
  • Pennsylvania Manufactured Housing Association
  • Wisconsin Manufacturing Extension Partnership
  • New York Newspaper Advertising Management Executives
  • U. W. Oshkosh Center for Career Development
  • Pacific NW Advertising Management Executives
  • Electrochemical Products Incorporated
  • Community Newspapers Incorporated
  • Pennsylvania Newspaper Association
  • Colorado Mountain News Media
  • North Carolina Press Association
  • University Wisconsin Milwaukee
  • South Carolina Press Association
  • Florida Press Association
  • New York Press Association
  • Virginia Press Association
  • Iowa Newspaper Association
  • Colorado Press Association
  • Illinois Sign Association
  • Concordia University
  • Wacker Corporation
  • Dalco Metals
  • Fuqua Homes

    ....and hundreds more!

The Guertin Group (414) 762-2450